DiscoverStartups For the Rest of UsEpisode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)
Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)

Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)

Update: 2025-08-05
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Description

How do you really know when you’ve hit product-market fit?





In this episode, Rob Walling welcomes back Kevin Wagstaff, co-founder of Spectora, to answer listener questions about early traction in Facebook groups, finding product-market fit, handling criticism, and what it really took to bootstrap to a $90M exit.





Want to get your questions answered? Drop them here.





Topics we cover: 





(3:15 ) – Early traction using Facebook groups
(7:17 ) – The tradeoff between growth and work-life balance
(12:26 ) – Participating inside Facebook groups run by rivals
(14:39 ) – Ranking for niche SEO terms
(19:06 ) – Funding the early days through consulting
(25:14 ) – Surviving churn in a seasonal, high-turnover market





Links from the Show: 









If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!





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Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)

Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)

Rob Walling